She made a fortune in the late 1960s by selling bell-bottom jeans, leather jackets and concert tickets to flower children in San Francisco, including her friend Janis Joplin. Then Peggy Caserta ...

She made a fortune in the late 1960s by selling bell-bottom jeans ... Her role as an arbiter of hippie fashion was accidental. While working for Delta in 1965, Caserta yearned for her own business.