General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, and even a mix of all of them together is debuting nine—yes you read ...

Loaded cereal is a breakfast trend that uses cereal as the base and additives like fruit or peanut butter to make it more ...

General Mills is digging into its vast cereal archives for a major throwback ... “We are always looking for ways to engage ...

Just in time for the Super Bowl, General Mills revealed that it's bringing together Cinnamon Toast Crunch and Totino’s Pizza ...

Cinnamon Toast Crunch and Totino's are releasing a limited-edition pizza-flavored cereal ahead of Super Bowl LIX.

The crazy combo will even be served in a package resembling a pizza delivery box so hungry fans can get the “ultimate experience.” ...

Cinnamon Toast Crunch is entering the realm of savory with a surprising twist—a pizza-flavored cereal created in collaboration with Totino's.

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

In the Kelce household, game day starts with a bowl of a favorite General Mills cereal — even if Jason ... Crunch and getting to wear sweatpants all day – it’s the ultimate comfort combo.” ...