We talk to Paul Mallon, who oversees the strategic direction of the athletic apparel brand in Europe, and find out why it is investing in an above-the-line campaign that goes back to basics.

Sportswear brand Champion and its premium franchise, Reverse Weave, were facing multiple years of sales decline. Once donned by celebrities and inducted into the MoMA, the original hoodie brand had ...

A few years later, young millennials and Gen Zers brought back nostalgia for '90s streetwear brands like Champion, Fila, and Reebok. Champion's affordable clothing line C9 was sold in Target until ...

Reverse Weave, a franchise owned by Sportswear brand Champion, increased sales, brand awareness, and engagement by creating a TikTok dance trend. Sportswear brand Champion and its premium franchise, ...