Hailey Bieber is now launching a lip contour—not a lip liner, as her fans expected. Take a look at Hailey Bieber’s TikTok, and you’ll see two things: Her smoothing a mysterious makeup stick onto her lip’s outline in her car,

Lip liners have had a major redeption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model, and new mother has been teasing today’s launch for the last month—and finally, the Rhode Peptide Lip Shape is here.

While a dewy skin look is non-negotiable, Hailey also confesses that she does “a lip combo every single day” to make her lips look fuller. Using the Peptide Lip Shape, the basis of her technique is to circle and define.

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.