however you can always use coconut rum, spiced rum or even dark rum. It will alter the flavor, obviously, but the essence of the drink will be intact. I usually use Bacardi and make a Bacardi Coquito.
The most famous and wealthiest by a long way are the 600-strong Bacardi clan a family as notorious for its feuding as for its rum. And they ... step of putting the drink on sale in the US and ...