Standout color and bold designs are the secret ingredients for Farm Rio, a 27-year-old Brazilian brand known for its tropical prints and vibrant hues, making it fun to slip on a piece of clothing.

Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024. (Revised October 2024.) ...