Soup-bowl-like rings around your jawline? A finish that doesn’t look all that convincing? Sounds like you need to brush up on how to find your foundation shade. When it comes to makeup colors, we’re ...

Sound familiar? Trying to discern your foundation or concealer shade without asking for help is a skill to develop. Because, let's be honest: asking for help when you're shy, neurodivergent (or ...

Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid ...

So, if you also have been disappointed with the limited Eurocentric shades that make you look like a washed out and oxidised ghost with no perfect match, then here are the top brands that have a ...

But Urban Decay’s Stay Naked Foundation, £31 ... Urban Decay has developed an online shade finder to help. Simply pick your ‘intensity’ (there are nine, spanning across ‘10 ultra fair ...

Fenty foundation is available in different skin tones and types, making it easier to find a foundation to complement your skin tone.

“I wanted everyone to feel included.” Thanks to this purposeful inclusivity, the black and brown shades of Fenty Beauty foundation are flying off the shelves – putting paid to the outdated ...

Haus Labs' foundation is lightweight, but super buildable After taking the brand's online shade finder quiz, 040 Fair Natural was selected as my perfect match. As soon as I swatched the shade ...