Before you start your market research, you need to have a clear idea of what you want to achieve and how you will measure it. What are the specific questions you want to answer? Who are your ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

But how can you develop the skills to succeed in market research? In this article, we will share some tips and resources that can help you learn and practice market research skills, whether you ...

When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

Building your own business as a college student takes a lot of creativity, perseverance, and vision, but it can be a very ...