UMass Lowell9mon
MKTG.5010 Marketing Fundamentals (Formerly MKTG 501,62.501)
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of ...
Search Engine Land16d
Marketing 101: A beginner’s guide to marketing fundamentals
If you’re new to marketing, it’s important to understand the basics. That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion. Let’s start. Marketing is ...
Indian Television Dot Com12d
AI to transform marketing strategies, not its core - Vikram Sakhuja
MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries ...
Harvard Business School4y
Marketing as Competitive Advantage: Fundamentals
Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as ...
lse2y
Behavioural Fundamentals for Marketing and Management
This course is available on the CEMS Exchange, MSc in Management, MSc in Management (CEMS MIM), MSc in Management (MiM Exchange), MSc in Management and Strategy, MSc in Management, Organisations and ...