A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was ... principles with numerous case studies sourced from WARC. It helped bring what could have been a ...

Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers ... case studies sourced from WARC. It helped ...