PepsiCo is reportedly changing the name of its Mountain Dew energy drink — a win for cold brew coffee brand Rise Brewing Co. The beverage will now be called "Mtn Dew Energy," dropping "Rise ...

Who would LeBron James be if he snoozed? Find out in the new 60-second spot... "Energy management remains a priority for consumers, and we're excited to be working with LeBron to show how MTN DEW RISE ...

“Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, ...

Rise claimed Pepsi's "Mtn Dew Rise" energy drink confused consumers with its canned coffee. The court upheld a lower court's decision, stating the branding differences were significant and Rise's ...

Dec 19 - A U.S. appeals court sided with PepsiCo (PEP.O), opens new tab on Thursday in a lawsuit from canned coffee maker Rise Brewing that accused Pepsi's "Mtn Dew Rise" morning energy drink of ...

The “Do the Dew” campaign embraced extreme sports and vibrant culture, establishing the brand as a symbol of energy and rebellion. Today, Mountain Dew continually reinvents itself with new ...