General Motors has officially launched its replacement for its recently deceased GM Goodwrench service division. The automaker has pulled the sheets back on new Certified Service programs for ...

Mr. Goodwrench debuted in 1974 and has gone through a number of permutations over the years, but Automotive News said that recently, dealers haven't been using the Goodwrench name in ads or ...

All of GM's 7,400 dealers were brought under the Goodwrench program (a national chain of GM dealer repair shops), and the ad agency chemistri (later called Leo Burnett Detroit) was given the task of ...