Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr. Producer: Honorable C.N.O.T.E.

The project used three different cuts of a funky Mtn Dew Kickstart spot to find out which had the most impact.

Move over, coffee. PepsiCo is launching a morning pick-me-up called Kickstart that will have the flavor of Mountain Dew and a hint of fruit juice, along with Vitamins B and C. Pepsi insists the ...

Earlier this year, Mountain Dew jumpstarted excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story (see story). Prior to the Super Bowl, Mountain ...

In honor of the 20th BAJAVERSARY, MTN DEW BAJA BLAST is marking the occasion by kicking off a series of epic celebrations, including the iconic flavor’s first Super Bowl commercial But that’s not ...

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long ...

CONCORD, N.C. -- Twelve-time NASCAR Cup Series champions Hendrick Motorsports and Mtn Dew have extended their long-standing partnership through 2020. The renewal will see star driver Chase Elliott ...

Dec 19 - A U.S. appeals court sided with PepsiCo (PEP.O), opens new tab on Thursday in a lawsuit from canned coffee maker Rise Brewing that accused Pepsi's "Mtn Dew Rise" morning energy drink of ...

And of 2013's 50 bestselling new food and beverage products in the U.S., nine came from PepsiCo: Starbucks Iced Coffee, Muller Quaker Yogurt, and Mountain Dew Kickstart, to name a few. In July the ...