"Dubble Bubble" was the name of the iconic bubble gum brand that William Diemer invented for the Fleer Corporation. The brand ...

Few brands have captured the hearts and taste buds of consumers like PK chewing gum. However, the meaning behind its name has ...

The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...