On Thursday morning, New Balance announced the launching of the Team Tactical Collection to celebrate the start of the ...

The NBA used to have shoe rules. Not anymore. Now players can express themselves any way they want. New basketball shoes. Maybe they were Chucks. Or Jordans. Or Kobes. Nothing beats that feeling of ...

While Coco Gauff's custom New Balance match kit at ... iteration of Gauff's signature shoe, the Coco CG2, is a nod to one of her dad's. "My dad played basketball, and he always wanted me to ...

A'ja Wilson and Cameron Brink both showcased fashionable looks while at the NBA Paris Games on Saturday night. Sitting ...

Brink, on the other hand, showcased an all-denim fit, pairing her ensemble with colorful New Balance sneakers ... of one of the richest shoe deals for a women's basketball player in history.

PARIS, FRANCE – JANUARY 23: (L-R) Cameron Brink #22 of the Los Angeles Sparks poses with Aaron Nesmith #23 of the Indiana ...

Cameron Brink arrived in style at the NBA Paris Game on Thursday afternoon. Supporting fellow New Balance athlete Aaron Nesmith, the Los Angeles Sparks star showcased a stylish ensemble ...