Haleon’s Sensodyne Pronamel brand is expanding its children’s toothpaste offering with the introduction of new Sensodyne ...

In February 2019, Pronamel launched a new product with its most advanced formulation yet: Pronamel Intensive Enamel Repair toothpaste. Pronamel has built its brand equity with a product range that ...

Our job was to to promote the launch Pronamel Intensive Enamel Repair (PIER) by positioning it as as a step change in oral care. Ultimately, the success of the campaign would be measured by product ...