Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he ...

"Ballad of Smokey the Bear" tells the story of how Smokey got his name. Smokey and his forest friends encounter a creature they've never seen before that is starting fires. Smokey finds his ...

Nineteen paintings depicting Smokey Bear, the immensely popular symbol of the U.S. Forest Service’s wildfire prevention ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.

This column is about the three bears, but not Papa, Mama, and Baby Bear. We are writing about three others that are among the most famous bears in the world: Yogi Bear, Smokey the Bear, and old 399.

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...