Tropicana has dropped its signature orange juice carafe design ... In 2009, the brand scrapped a redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol ...
Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange juice. The backlash was swift. Customers wrote letters, sent emails ...
Tropicana orange juice fans aren’t happy about the brand ... fans protested when the OJ maker overhauled the brand’s iconic orange logo (which is seen pierced by a red-and-white-striped ...