Millions of purchases of the Briogeo Scalp Revival Micro-Exfoliating Scrub Shampoo have been made since its launch in 2017, and it boasts over 1,000 five-star reviews at Ulta. Why the hype?

As a beauty reporter and frequent Ulta shopper ... If you’re battling a dry, itchy, flaky or oily scalp, consider using this scalp scrub once a week in place of shampoo. The exfoliating scrub ...