Procell needed to drive sales and SOM of B2B batteries to companies over 1000 employees in North America. To do this, Procell had to engage the most feared homo economicus of procurement, redefining ...

Procell transformed into a standalone battery brand and created two official company "Battery Changers" to expose the hidden cost of buying cheap batteries and build awareness and performance ...

Procell’s mission is to create the longest lasting batteries for professional devices to significantly reduce labor replacement and business costs. It understands how replacing professional ...