An advert posted by Katie Price on Instagram, which promoted a low-calorie diet for The Skinny Food ... 2,000 calories a day for women and 2,500 for men. The Advertising Standards Authority ...

The recommended daily calorie allowance is 2,500 for men and 2,000 for women ... of calorie intakes "has always been a feature of all diet surveys". "Some people forget what they've consumed ...

Four in 10 of us claim that we’re trying to lose weight by trying every new diet ... calories per day, which means eating, on average, 1,400 calories for women and 1,900 calories for men.