From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago ...

Like many other industries in our baby boomer-driven economy, the field of advertising is experiencing a major downsize. Where clients used to turn to the Madison Avenue-type majors on "the Coasts ...

Elevator advertising is probably the most effective advertising available in terms of consumer awareness, simply because occupants of elevators are a captive audience surrounded by few distractions.

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