Account-based marketing (ABM) is a strategic approach that focuses on identifying and engaging specific high-value accounts, treating each as a unique market. In the food industry, ABM enables ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...

Many companies are now increasingly turning to leading account and intent-based sales and marketing providers and technology solutions to gain a competitive edge. Our rigorously researched and ...

A targeted, account-based marketing approach is key in this case. Account-based marketing approaches generate higher ROI: Account-based marketing approaches had the highest ROI, according to 97% of ...

In the truly global and ever-evolving power sector, the need for and importance of robust marketing and sales intelligence cannot be overstated. As companies vie for a competitive edge, the demand for ...

Our buyer’s guide content examines some of the key and critical aspects that companies consider when searching for the leading account and intent-based sales and marketing providers and technology ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what next steps in planning does it impact? Developing personas is highly ...