Account-based marketing (ABM) is a strategic approach that focuses on identifying and engaging specific high-value accounts, treating each as a unique market. In the food industry, ABM enables ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...

A targeted, account-based marketing approach is key in this case. Account-based marketing approaches generate higher ROI: Account-based marketing approaches had the highest ROI, according to 97% of ...

How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what next steps in planning does it impact? Developing personas is highly ...

You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

B2B marketing differs in many ways from its consumer counterpart and has its own techniques. In this article, Bev Burgess explains how account-based marketing has evolved to outperform any other ...