Despite that, Ye is upset. In a lengthy post shared on Instagram last night (January 7), West accused Adidas of attempting to bury his Yeezy brand in online search results, writing, “When you ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

For a long time now, Ye has been using Instagram as his platform to call out Adidas and take his frustration out. And after his latest rant about the athletic giant, he has gone ahead and launched a ...

Kanye West's YZY brand has released a new footwear model, the Yeezy SLPR, priced at just $20. This marks the second shoe offered at this affordable price by Ye, following the Yeezy Pods, a long ...

In a pointed message, Ye accused Adidas of prioritizing its website over Yeezy.com in search results and freezing his accounts during their partnership. "When you google Yeezy.com the adidas site ...