It’s well-documented that the growing ‘zero-alcohol’ beverage category is being driven by Gen Z, and to a lesser extent ... Carlsberg have all rushed to launch their own zero-alcohol drinks to ensure ...

Non-alcoholic versions of beer, spirits and even wine are all the rage, but apart from the lack of booze, are they healthier than their alcoholic equivalents? In recent years, there’s been a ...

And according to several studies, alcoholic drinks with high amounts of congeners seem to increase the frequency and intensity of hangovers – because the body struggles to break them down.

The study found that 21% of Gen Z said they have “concealed drinking low and no alcohol versions of alcoholic beverages because of social pressures”. 2024 saw the highest demand for non-alcoholic beer ...

In potentially troubling news for the drinks business, recent data from CGA by NIQ shows that Gen Z is now reducing their alcohol consumption more than ever. What was once assumed to be a trend ...