For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a keratin treatment, wondering what it is, why it benefits your ...

If you're familiar with a Brazilian blowout, a keratin treatment may sound very similar, but the main difference is how long ...

Among the wide range of options - from Brazilian blowouts to Japanese straightening - keratin treatments are stealing the spotlight. Celebrated for their ability to strengthen and smooth ...