But for Samyang Foods, the family-owned manufacturer of Buldak "fire chicken" ramen and one of South Korea's most storied noodle brands, the video proved a lifeline that would carry it through ...
An explosion in the popularity of South Korean rival Samyang’s super-spicy Buldak “fire chicken” noodles has also contributed to the ramen boom in the US, more than doubling Samyang’s stock price this ...
In addition, the “Fire Noodle Challenge” had been sweeping social media for years, which involves people outside of Korea, who usually do not have as high a tolerance for spicy foods as Koreans, ...
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