Infinite Reality, an "immersive technology" company (previously known as the metaverse) has acquired virtual shopping firm Obsess.

Infinite Reality, an innovation company powering the next generation of digital media and e-commerce thruogh extended reality and artificial intelligence and other

Infinite Reality (iR)™, an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies,

"When I started Obsess, what I saw was that we have been in this kind of flat version of web pages and of the internet for so long because that's what was possible with hardware a