Matcha is green. It is, in fact, very, very green. That’s because it’s a powder made of finely ground dried leaves from the ...

Discover how the matcha latte morphed from a niche drink into a global wellness phenomenon and a symbol of luxury, appealing to both influencers and everyday health enthusiasts alike.

Once an exotic health drink found in quaint cafés and niche ... the caffeine in matcha is released more slowly, providing steady, calm energy without the dreaded jitters or afternoon crashes.