Plan ahead. Promotional items should be one tactic in a larger, thoughtfully planned campaign to promote your objective. Give yourself plenty of time. It takes longer than most people think to select ...

Marketing campaigns are not just about advertising products or services; they can also be used for broader goals, such as growing brand awareness or building trust with its target audience.

Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market ...

Dubai, UAE: Union Coop announced significant achievements in increasing the availability of Emirati products and promotional ...