Campbell is dropping the ‘Soup’ from its name
No more soup for the Campbell’s company. The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, ...
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Campbell Soup changes its name after 155 years
Soup lovers, brace yourselves for a significant change in the culinary world. The Campbell Soup Company, with 155 years of history, has decided to drop the word 'soup' from its name. From now on ...
Wall Street Journal1y
Campbell’s Soup Sales Were Declining. So It Redesigned Its Iconic Can.
After years of declining soup sales, Campbell’s redesigned its iconic soup can for the first time in 50 years. The company’s strategy to revitalize its namesake product has paid off.