Under the hood(ie): Why Champion is championing the sweatshirt in major ad push
We talk to Paul Mallon, who oversees the strategic direction of the athletic apparel brand in Europe, and find out why it is investing in an above-the-line campaign that goes back to basics.
Business Insider India1y
Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale here's how it got to this place
Champion's red, white, and blue "C" logo is solidified in pop-culture history. The brand has lasted more than 100 years, outfitting NBA athletes like Michael Jordan and hip-hop legends like 50 Cent.
Warc1y
Champion: Reverse Mode - Reversing Injustice and Rediscovering an Icon
Sportswear brand Champion and its premium franchise, Reverse Weave, were facing multiple years of sales decline. Once donned by celebrities and inducted into the MoMA, the original hoodie brand had ...
Warc1y
Champion: Reverse Mode – Reversing injustice & rediscvoering an icon
Reverse Weave, a franchise owned by Sportswear brand Champion, increased sales, brand awareness, and engagement by creating a TikTok dance trend. Sportswear brand Champion and its premium franchise, ...