Coca-Cola CEO James Quincey awarded President-elect Donald Trump with “the first ever Presidential Commemorative” bottle of Diet Coke on Tuesday, just days before Trump’s inauguration.

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Soft drink giant Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India. Indian marketers salivate at the opportunity to sponsor the Cricket ...

Coca-Cola is the most popular beverage in the world, but not in Saudi. Even our can is called Red Pepsi. Therefore, Coca-Cola... We’re long-term subscribers to WARC and it’s a tool we use extensively.