Strips, gels, powders and pens, tried and tested - We’ve spent months testing products for brighter pearly whites – here are ...

Some of the best options include Colgate Sensitive Teeth Whitening Kit and Opalescence PF Teeth Whitening Gel. Which teeth whitening gel is the most effective for at-home use? There are several ...

Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc. The Colgate 360 Advanced Whitening Soft is part of the Toothbrushes ...

Legendary advertising writer Rosser Reeves created the "It Cleans Your Breath While It Cleans Your Teeth" campaign for Colgate, a product of the Colgate-Palmolive Company, in the early 1950s. Reeves, ...

Whitening toothpastes can potentially make your teeth thinner because they often contain higher levels of abrasives compared to regular toothpastes. Colgate says that all toothpastes are graded on ...

Purple Color-Correcting Teeth Whitening Gel: This unique formula uses purple pigments to counteract yellow tones, giving an instant, natural-looking teeth whitening effect. Fast-Drying Gel for ...

A Colgate toothpaste ... five of which were for dental products. The ad, which appeared on UK screens in August this year, claimed to instantly heal sensitive teeth if applied twice a day ...