The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...

Secondary colors are an expansion of the color palette and should never be used without the presence of the primary brand colors. Tints Each color has a range of tints that may be used. The range was ...

Our visual identity plays a critical role in conveying ... In the sections below and in The New School Brand Standards Manual, you’ll find our bespoke font, color palette, and design systems that ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

color palette, typography, imagery, and design elements used on signs, websites, social media, and marketing materials. It is crucial that the visual identity be uniform and convey the brand ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature ... by MarCom and must adopt RIT’s fonts and color palette.

The Block N logo is the core element of the University's academic brand, and it should appear on the front ... changing the proportions or altering the color palette. The University signature can ...

the university color palette, typefaces, and the university seal. In contrast to traditional logos, this program provides flexibility within a uniform system of marks. Please note that the formal ...