Your brand identity is the sum of your visual and verbal elements, such as your logo, typography, voice, and tone. Your color palette is one of the most important components of your brand identity ...

Color use is among the most important strategic tools used in building brand identity and a cornerstone of effective brand recognition. UVM colors are distinct and recognizable — informed by our ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...

What is included in the 1-page guideline sheet ? The 1-page guideline sheet provides a concise overview of your brand’s visual identity. It includes key elements like the color palette, typography, ...

To see the complete color palette with codes and values, visit the Color Palette page. Show our modern and clean approach to our brand by using Montserrat on everything you make, from documents to ...

Your business logo is just one element of your brand identity, but, together with other visual brand elements ... Its friendly bright color palette is synonymous with its brand and is incorporated ...

color palette, typography, imagery, and design elements used on signs, websites, social media, and marketing materials. It is crucial that the visual identity be uniform and convey the brand ...

Universal principle: each visual element should be thoughtful and reflect the core values of your brand. Logo, color palette, icons or photos — each element shapes the image of the company and sets ...

Our visual identity plays a critical role in conveying ... In the sections below and in The New School Brand Standards Manual, you’ll find our bespoke font, color palette, and design systems that ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette ... be the predominant colors overall. When viewing all the pieces the university creates and applying the ...

The university logos serve as the visual cornerstone of our brand identity, encapsulating the institution's values and heritage. Consistency in usage not only enhances recognition but also fosters ...