Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet ...

"Purple shampoo is useful in that it contains a purple dye which tones down brassiness or yellowing in grey hair. It can make the whiter shades of your greys seem brighter, but isn’t a long ...

But instead of stepping away from the box dye, I dug myself into a deeper ... Aveda Blonde Revival Purple Toning Conditioner My previously box-dyed blonde color was always brassy and yellow ...