Driving the news: WC Outpost is a new fantasy and sci-fi shop selling custom lightsabers, wands and other cosplay and geeky needs. Owners Marjory and Michael Chaffin opened the shop this month on ...

Trust and Credibility: These are important aspects in niche markets like lightsabers, where quality and authenticity play a key role, and branding helps to enhance quality and establish trust.