Unless you live under a rock (or don’t use TikTok), the viral discourse on ‘beauty blindness’ has been pretty hard to miss.

We plucked them with a magnified mirror at every given chance in one decade, we hoarded Anastasia Dip Brow in the next, then we slathered them in growth serums so we wouldn’t have to use so much ...

From favourites such as Brow Freeze, Dip Brow Pomade and Brow Wiz to the collection of eyeshadow palettes and complexion products, Anastasia Beverly Hills was founded on the premise that beauty ...