And for just $5, the Essence mascara gives you incredible bang for your buck and then some. I ordered a tube of this budgeproof Japanese mascara after reading Strategist contributor Risa Needleman ...

With a vegan, fragrance-free formula and a $20 price tag, it’s easy to see why this multi-tasking serum has earned such a loyal following. If your skin feels as unpredictable as the weather, Mixsoon ...

Of course, with TikTok and Instagram, it's easy to figure out which mascaras people are loving nowadays - remember when everyone was obsessed with the $5 Essence Lash Princess mascara?! Still, though, ...

Is mascara truly on its way out? Let’s explore the no-mascara makeup trend and see why many are opting for a natural, lash-free look.

With the innovative flex tower brush, this mascara grabs and extends every lash, giving you a dramatic, eye-catching look. Essence Lash Princess False Lash Effect Mascara promises to deliver the ...

Essence Lash Princess False Lash Effect Mascara is a longtime No. 1 bestseller at Amazon, and according to the brand, one tube of the stuff sells every seven seconds — that's over 12,000 ...