From eye-catching brand partnerships to strategic category expansion, Farm Rio is slowly but surely taking the world by storm ...
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024. (Revised October 2024.) ...
The Brazilian brand FARM Rio is now at 3057 M Street in Georgetown. Founded in 1997 by a group of friends and creatives from Rio de Janeiro, the company has expanded from a booth at a fashion market ...