Mattel expands its popular doll brand, American Girl, by introducing reversible outfit accessory sets for the Truly Me line.

The Wicked dolls inspired by Ariana Grande’s Glinda, Cynthia Erivo’s Elphaba and Marissa Bode’s Nessarose were released in ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand. The toy ...

Headstart International and Rainbow have signed a deal to develop and distribute a toy line for the Netflix property Mermaid Magic.

Later, from his boarding school dorm room in Connecticut, an enterprising Wu cold-called the president of Integrity Toys, a maker of fashion dolls, offering his sketches. He credits this ...

including singing Elphaba and Glinda dolls, and fashion dolls showcasing signature looks from Glinda, Elphaba and Nessarose.

The recently announced Glinda and Elphaba singing dolls are joined by a full collection of fashion dolls featuring signature looks from Ariana Grande’s Glinda, Cynthia Erivo’s Elphaba ...