Il Makiage went viral for its free, AI-driven foundation quiz. I tried it, and now I know how to choose the correct liquid ...

Beauty expert David Lopez shares his best tips on shade matching your makeup in public — even if you’re shy, introverted, or neurodivergent.

this clever brand takes shade matching to a whole new level. Get ready for the future of foundation. Over the last couple of years, beauty brands have finally realised that there are not simply 12 ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is ...

It actually was shockingly matching my skin tone really well ... I'd rather just get a foundation in my shade. Irene Kim: This to all skin tones seems like a stretch. It's like a peach white.

Haus Labs' foundation is lightweight, but super buildable After taking the brand's online shade finder quiz, 040 Fair Natural was selected as my perfect match. As soon as I swatched the shade ...