# you may not use this file except in compliance with the License. # You may obtain a copy of the License at # https://www.apache.org/licenses/LICENSE-2.0 ...

This client library simplifies accessing Google's SOAP Ads APIs - AdWords, and DoubleClick for Publishers. The library provides easy ways to store your authentication and create SOAP web service ...

Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The ...

Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news ...

The ‘Search Engine Optimization’ (SEO) section uses Google Trends and Google Ad Word Planner for keyword research. A low bounce rate is usually better for pages with multiple links and tasks and ...

But what is the BMM in Google Ads’ keywords? BMM, or Broad Match Modifier, is the plus sign (‘+’) that we put before the keyword of broad match type. This ‘trick’ allowed us to tell Google to show our ...

While Google reviews the issue, advertisers should stay vigilant. Overlooking keyword match toggles could mean the difference between a controlled PPC strategy and runaway ad spend. Related ...