It was the zebra-fronted gum with the never-lasting flavor. Fruit Stripe Gum was everywhere until it wasn't, but here's the ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

Explore the rise of prebiotic confectionery, where functional ingredients meet indulgent treats, driving health-conscious ...

The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Extra needed to get people thinking and talking about gum again, specifically ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...