In addition, Abbott discusses how his team of creatives powers Hallmark's massive catalog of greeting cards (14:10), the art and science behind card design and copy (16:30), and the gifting trends ...

One factor may be the growing diversity of the Hallmark company, which now includes its flagship greeting card business, retail, home and gifts, Crayola and Crown Media cable networks. With 28,000 ...

This is a field with room for growth, and while the big players like Hallmark do tend ... a scanner, greeting card or desktop publishing software, and--if you'll be taking the custom corporate ...