Discover effective ways to come up with a great business name. Learn tips and strategies to create a unique, memorable brand identity for your small business.

Merely having this asset should be enough for one potential name to edge out another in your decision-making. On the legalities of naming a ‘Ltd’, if you have a popular surname, and you choose to use ...

The following excerpt is from franchise expert Mark Siebert's book The Multiplier Model. Buy it now. One of the first—and most important—tasks you'll need to consider when starting a franchise ...