Then things reached new peaks in 2024: The business went viral on social media, and they opened their first brick-and-mortar ice cream shop. "It's always the video you least expect," Oveysi said ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...