Back in May, another Smucker’s brand, Jif, also dropped its first new flavor in nearly ten years: Jif Peanut Butter & ...

Jif’s velvety texture had our Test Kitchen dipping their spoons in for a second taste right off the bat. This super-spreadable peanut butter had a deep-roasted peanut flavor which was ...

It had a good flavor but was a little too salty for ... Its texture reminded me of Jif peanut butter because it was thick and a little less creamy than I prefer. Still, it was good, and my kids ...

After decades of growth, America's favorite peanut butter hit tough times. Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family ...

Our favorite is Jif Creamy ... it'll create an even stronger peanut flavor. A more subtle crunch option is to add some Rice Krispies cereal to the peanut butter mixture. This will provide a ...

"We are thrilled to partner with SNAX-Sational Brands to help PB&J fans enjoy the flavors of JIF ® peanut butter and Smucker’s ® fruit spreads in an exciting new way,” said Nicole Massey ...

While you can customize your fudge by adding chopped nuts or trying another flavor of frosting, I recommend sticking to a creamy, no-stir brand peanut butter. Jif, Skippy, and Peter Pan all work.